Cuenca, the popular Spanish city located in Castilla la Mancha, has decided to bet on the metaverse to promote tourism in its area. In this way, it joins the commitment to the metaverse that other Spanish cities such as Zaragoza or Córdoba have already made previously.
This initiative was presented publicly this past Tuesday, along with the replica of the city in the metaverse. This replica has been developed by the technology company SIX3D. In addition, the virtual representation of the city of Cuenca particularly highlights a virtual showcase that allows interested tourists to learn about the most attractive elements of Cuenca before visiting it.
This project is supported by the Mayor of Cuenca and seeks to generate a greater tourist influx, but also to increase the prestige and reputation of this city as a space at the forefront of these new technologies. In addition, if that were not enough, it is worth mentioning that this action also seeks to protect the city's heritage through a special digital representation.
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The mayor of the capital, Darío Dolz, explained that this promotional action "highlights the value of the city of Cuenca as a destination for a special sector of the population: the most digitalized." This project has been developed within the City's Tourism Sustainability Plan and with this innovation Cuenca has become the first World Heritage city that can be found in the metaverse, as well as being one of the first Spanish cities to be present in this new universe.
The metaverse and the tourism of the future
In addition, the mayor of Cuenca has also explained that this new metaverse project will allow people to visit different parts of the Old Town and its surrounding landscape. This means that many more young people will decide to visit this city in person, encouraging tourism in the area.
On the other hand, the Councillor for Tourism of Cuenca has explained a vision of the metaverse integrated with the tourism plan of the area. According to this expert, This project will bring about a radical change in local tourism policies. and its success will be based on the degree to which this type of tourism can bring sustainability and prosperity to the area.
For this expert, the role of the metaverse translates into the possibility of attracting a much younger public than usual to Cuenca. In this way, tourism will become more sustainable and the lack of interest of the new generations in historical heritage will be overcome, which otherwise could jeopardize the profitability of tourism businesses in the area in the future.
Furthermore, The metaverse will allow interested users to interact from anywhere in the world, removing barriers and bringing interest in Cuenca to a truly wide range of ages and nationalities.
