Ardoino plans to launch a new stablecoin specifically for the US market.

Tether plans to launch a new stablecoin specifically for the US market.

Tether plans to launch a new stablecoin designed specifically for the U.S. market, adapting to the new regulations and laws being implemented in the country.

Faced with an ever-evolving regulatory landscape, Tether, the issuer of USDT, the market-leading stablecoin, has announced that it is considering launching a new stablecoin specifically designed to comply with U.S. regulations. 

This strategic decision, announced by CEO Paolo Ardoino, comes in response to discussions and legislative progress in the U.S. Congress, where bills are being debated to establish a federal regulatory framework for stablecoins. 

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Tether seeks to strategically adapt to new laws

Paolo Ardoino has stated that the company is prepared for the new US regulations on stablecoins. Thus, rather than adapting USDT, which has been designed and optimized to meet the needs of emerging markets, Tether prefers to create an entirely new product, designed from the ground up to meet the country's regulatory requirements. He reported that this strategy would allow USDT to maintain its focus and functionality in markets where it is already a dominant player, while ensuring that Tether can offer a competitive and legally compliant product in the United States.

The creation of a new stablecoin for the US market also reflects a vision of product differentiation. 

Ardoino explained that "We need two products with different value propositions." So, while USDT will continue to focus on facilitating payments, savings, and remittances in regions with high inflation or financial constraints, the new stablecoin could be designed to meet the specific needs of the US market, such as regulatory compliance and integration with the traditional financial system.

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Potential implications of US regulation on stablecoins

The stablecoin market in the United States is about to undergo significant changes with the potential enactment of laws such as the STABLE Act and the GENIUS Act. As this outlet has reported, both bills seek to establish strict requirements for stablecoin issuers, including maintaining 1:1 reserves with high-quality assets, prohibiting risky asset rehypothecations, and requiring monthly audits.

These new regulations would also require issuers to publicly disclose the composition of their reserves, promoting greater transparency in the sector. Given this scenario, Tether has opted not to subject USDT to these regulations, but rather to create a new stablecoin that meets all the requirements from the outset. This is a strategic decision that would allow Tether to avoid the complications and costs associated with adapting an existing stablecoin to a new regulatory framework.

According to PANews, although Ardoino assured that there is nothing particularly problematic in the regulations that the United States is discussing for stablecoins., also emphasized that his company can create a new stablecoin tailored to the US market, which could serve, for example, as a payment currency

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Tether in the global market

Tether's decision to create a US-specific stablecoin underscores its commitment to adapting to local regulations without compromising its global presence. Furthermore, as the company prepares to navigate the new regulatory landscape in the United States, it is also investing in companies developing dollar- and euro-backed stablecoins that comply with European regulatory standards. 

By choosing to create products that comply with local regulations, rather than attempting to adapt USDT, Tether demonstrates a pragmatic and strategic approach to securing its presence in the markets. 

Therefore, as the cryptocurrency regulatory landscape continues to evolve, companies' ability to adapt and offer innovative products that comply with local laws will be key to their long-term success. Tether's initiative is a clear example of how companies can respond proactively to regulatory challenges, ensuring their competitiveness and contributing to the development of a more robust and transparent cryptocurrency ecosystem.

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