The stablecoin company, which issues USDT, has made a strategic investment of $775 million in Rumble, a leading video sharing and cloud services platform. This strategic investment seeks to accelerate the adoption of platforms like Rumble, which offer a credible, censorship-free alternative where people’s fundamental right to freedom of expression is protected.
Tether CEO Paolo Ardoino said traditional media has increasingly eroded user trust, creating an opportunity for platforms like Rumble that focus on decentralization, independence and transparency.
However, the stablecoin company also noted that its strategic investment aims to “drive a meaningful advertising, cloud payment solutions and cryptocurrency relationship with Rumble.”
Chris Pavlovski, President and CEO of Rumble, added that, although many may not yet realize it, there is an “incredibly strong connection” between cryptocurrencies and communities that defend freedom of expression. He highlighted that principles such as transparency and decentralization are fundamental in both sectors. In addition, Pavlovski highlighted that Tether’s recent investment provides immediate liquidity to Rumble, preparing the platform to enter a new phase of growth.
Tether's commitment to the European stablecoin market
In addition to its investment in Rumble, Tether has announced an investment in StablR, the European stablecoin provider. This decision reinforces Tether’s commitment to the European market and its support for regulated stablecoins.
In a release Recently, Tether highlighted that StablR, which has launched the EURR and USDR stablecoins, seeks to accelerate the adoption of these assets in the region, taking advantage of the momentum of the European Union's MiCA regulatory framework, which will come into force on December 30.
Furthermore, Tether emphasized that its investment in this project reflects strong support for the growth of the European digital asset ecosystem.
In July, StablR obtained an Electronic Money Institution (EMI) license from the Malta Financial Services Authority, ensuring that its stablecoins comply with MiCA framework regulations. This positions StablR as a key player in a rapidly evolving European market.
