Snoop Dogg sold nearly one million NFTs, marking a milestone in blockchain and digital culture.
One of the global icons of hip hop and pop culture, Calvin Cordozar Broadus Jr., known artistically as Snoop Dogg, has achieved what few imagined possible: sell almost a million NFTs in just 30 minutes via Telegram, raising the astonishing sum of $12 million dollarsThis event redefines the scope of blockchain technology in messaging apps and marks a turning point in the way artists, platforms, and communities interact with their communities and monetize in the digital age.
In the midst of an NFT market showing signs of exhaustion, the collaboration between Snoop Dogg and Telegram burst onto the scene like a breath of fresh air, demonstrating the convening power of celebrities alongside the innovative capacity of technology platforms.
Snoop Dogg's collection, inspired by the rapper's unmistakable style and backed by the TON blockchain, sold out in record time and sparked a wave of enthusiasm on social media and specialized forums. The launch, accompanied by a new single and the promise of a secondary market in the coming weeks, represents much more than a simple sellout. For analysts, it's the manifestation of an unstoppable trend where music, art, and blockchain technology converge to offer unique experiences to a global audience.
BUY TON ON BIT2MESnoop Dogg's record in the era of NFTs
Nearly one million non-fungible tokens (NFTs), inspired by Snoop Dogg's unmistakable personality and artistic style, found owners in just 30 minutes via the messaging platform Telegram. This spectacular launch, powered by The Open Network (TON) blockchain, resulted in a record-breaking $12 million in revenue and marks a turning point in the way NFTs can be integrated into traditional digital social environments.
The successful sale was confirmed and celebrated by Pavel Durov, founder of Telegram, who anticipated that the massive sale could ignite renewed interest in NFTs on social media, especially those with already massive active user bases like Telegram. The key, according to Durov, was that these NFTs are not isolated digital pieces, but are designed to coexist and be used within the Telegram universe, allowing holders to customize their profiles and messages, and even participate in secondary markets within the platform itself.
Innovation, culture and technology on the same frequency
What distinguishes this release is the perfect fusion of music, digital culture, and blockchain innovation.
Snoop Dogg he presented a collection of NFTs accompanied by a new music video titled “Gifts”, which highlights and promotes each digital collectible. This duality of audiovisual art and exclusive digital objects reinforces a new paradigm in the relationship between artists and fans, where authenticity and digital ownership pave the way toward deeper and more participatory interactive experiences.
The impact goes beyond the monetary. NFTs are perceived as symbols of identity and belonging within a dynamic digital community, supported and secured by TON's blockchain technology. This blockchain provides security and transparency, as well as facilitating the unique verification of each token.
Telegram, traditionally known as a secure and private communication app, is now positioning itself as a key player in the digital advancement of non-fungible assets. The direct integration of NFTs into the platform transforms the way hundreds of millions of users can interact, sending messages and sharing and trading exclusive digital art in an already familiar and trusted place.
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A rebirth for the NFT market
The global NFT market experienced a significant decline in the first months of 2025, recording a 61% drop in sales volume year-over-year. The Snoop Dogg sale represents an oasis in this context and restores hope to a sector seeking to redefine itself and expand beyond simple passive collecting.
The success of this collection on Telegram reflects renewed interest in a market where celebrities and digital creators can launch their assets in the form of NFTs as tools for direct connection with their fans. Furthermore, this model opens the door for other social applications to integrate blockchain to strengthen trust, exclusivity, and creativity in their ecosystems.
The TON blockchain as a fundamental pillar
The choice of the TON blockchain to mint these nearly one million NFTs is no coincidence. TON is known for its high speed, scalability, and low transaction costs compared to other blockchain networks. This makes it easier to handle a large volume of tokens efficiently, and allows Telegram users to interact with their digital collectibles without complications or delays.
In addition, TON offers features that allow users to personalize their channels, bios, and messages with the acquired NFTs, creating an unprecedented digital integration. This synergy between blockchain and messaging apps creates a unique space where technology becomes a natural extension of social life and online culture.
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