Nike has earned $185,3 million in profits from selling virtual sneakers as NFT tokens, according to the latest data from Dune Analytics.
Nike is one of the first sportswear brands to enter the NFT world.
Last year, the US-based brand acquired virtual fashion company RTFKT Studios to accelerate its entry into Web3 and create digital collectibles for its consumers. Since then, Nike has been transforming its brand and moving into the new digital economy through non-fungible tokens.
In February of this year, the sports brand revealed its first NFT collection alongside the company RTFKT, called MNLTH, whose sneakers they were sold for up to $9.000 a pairNike has other NFT collections, such as CloneX, its most successful non-fungible token collection to date, CryptoKick, Mint Vial, among others.
Nike's success in the NFT world is reflected in the latest data published by analyst Noé Levine on the Dune Analytics platform, which shows various statistics on the sale of NFTs by the world's leading brands.
According to this data, Nike leads the sale of NFT tokens, with profits that surpass those of other global brands such as Dolce & Gabbana, Gucci and Adidas.
Source: Dune Analytics
Nike has sold a total of $185,33 million worth of its NFT sneakersThe sportswear brand has earned around $93,1 million from primary NFT sales and around $92,2 million in royalties, the platform shows. It is followed by Italian luxury fashion brand Dolce & Gabbana, with sales of around $25,6 million, and luxury jewelry company Tiffany, with sales of around $12,6 million from its NFT tokens.
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Nike and RTFKT's 20.000-Sneaker NFT Collection
While Nike's NFT sneakers are far from the brand's most expensive on an individual level, the successful sale of NFTs demonstrates how these digital assets have disrupted the fashion industry, becoming a global trend.
Nike launched its first collection of virtual sneakers, in collaboration with RTFKT, creating 20.000 mystery boxes containing a white, dunk-style sneaker, whose design can be customized according to the tastes and preferences of each of its users.
Even though these NFT sneakers cannot be used in the real world, Thousands of users currently own them and they flaunt them as wearables on social networks.
According to Opensea data, there are more than 3.500 owners of the NFT sneakers Nike's tokens, which are currently selling for a minimum price of 2,59 ETH, or about $4.300 based on the price of ETH at the time of writing.
NFTs are a fundamental part of new brand strategies
NFT-focused site NFT Gators, which reported for the first time on the profits that major fashion and luxury brands have made from selling NFTs, noted that this type of digital asset has become a fundamental part of the new strategies that brands around the world are promoting, either to improve their income or to reach a wider audience.
Nike and RTFKT are expected to launch a new collection of NFT sneakers, when another 20.000 digital mystery boxes of Golden colour, with Nike and RTFKT logos printed on the sides, are expected to open later this year.
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