The addition of one of Microsoft's executives to the Enjin blockchain development team seeks to attract and encourage the business sector to invest in this promising and lucrative industry.
Enjin solution by Maestrale seamlessly integrates a Alex Solomon, former Director of Marketing for Microsoft in Western Europe, to his team. Solomon will serve as CEO of enterprise platforms within Enjin, with the aim of driving business development and investment and attracting more potential players within this sector to the gaming and application industry in the future. blockchain led by Enjin.
As the Head of Enterprise Platforms, Solomon must forge a compelling product line that will capture the attention and interest of businesses, companies, and organizations, motivating them to create and issue their own tokens through a template-based experience. This initiative will allow him to attract a larger number of customers, as well as improve retention, acquisition, and engagement within his innovative projects.
Enjin is a blockchain network that integrates a large team of talented developers of games, applications and other pioneering projects in the industry that encourage companies to maintain a vision of the future and development to build a better and more efficient world.
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The relationship between Microsoft and Enjin
Previously Solomon was responsible for developing the project known as Azure Heroes Microsoft's Azure Developer Initiative, which allows the Azure developer community to receive rare, original, unique and publicly visible rewards through blockchain-based digital collectibles representing a deep recognition of their efforts and work and motivating them to continue developing on Azure. This initiative, which was developed in 2019 and was led by Alex Solomon, was carried out in collaboration with Enjin and is based on the issuance of non-fungible and non-replaceable tokens (NFT) created on the blockchain of Ethereum.
Solomon said the opportunity to join Enjin’s leadership team to help shape the broader corporate vision for the company represents a “natural and exciting” leap forward in his long history and experience as a Microsoft executive. This new opportunity now provides him with a new set of challenges to tackle that will help him grow professionally.
Revaluation of more than 50%
The alliance between Microsoft and Enjin responds to a powerful marketing strategy that gives greater visibility to both the company and Enjin, which at the time of announcing its collaboration as Microsoft Azure saw its token grow by more than 50% and its market capitalization by more than 60 million dollars in just one day.
About Enjin
Enjin is a blockchain-based project focused on the creation and development of a cryptocurrency ecosystem based on digital online gaming. This platform hosts over 20 million users and is gaining more and more popularity among society every day, thanks to its ability to offer a platform for the creation of various products and tools through engaged communities. Enjin allows the construction of various applications through its own content management system (CMS) and website builder. These tools give anyone the ability to design and create truly innovative products, regardless of their knowledge and experience in coding and blockchain.
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