This is MARA Holdings' new strategy to maximize profits with its Bitcoin reserves.

MARA Holdings boosts its BTC value with advanced mining and innovative financial strategies that maximize its returns..

MARA Holdings, the largest publicly traded cryptocurrency miner in the United States, has taken a strategic step to optimize the performance of its considerable Bitcoin reserve. The company announced that it will allocate 500 BTC to Two Prime, an SEC-registered investment advisory firm, expanding a partnership that already includes bitcoin-backed loans to MARA.

Through this partnership, MARA seeks to leverage its Bitcoin holdings not only to accumulate them, but also to generate financial returns while maintaining the liquidity necessary for its operations.

The company holds approximately 49.100 BTC, valued at over $4.900 billion at the time of writing. MARA Holdings ranks second only to Strategy as the public company with the largest Bitcoin holdings. 

MARA launches a comprehensive strategy for its crypto reserve

MARA, which reported an all-time high in mining production, reaching 950 BTC in May, has not limited itself to Bitcoin mining but has implemented other strategies to maximize its performance. One of these is the strategic agreement with Two Prime, through which it seeks to generate additional returns without selling its core assets.

This move represents a significant advance in capital management within the crypto sector, as it allows MARA to generate revenue through financial products designed to preserve capital and liquidity, adjusting to the risks inherent in this market. Thus, the company seeks to maximize the value of its Bitcoin reserves through active and efficient management, a model that is emerging as the future for large institutional holders.

The collaboration of two giants expands

The expansion of the agreement signed between MARA Holdings and Two Prime means that MARA will initially allocate 500 BTC to yield strategies managed by the investment firm, strengthening a relationship that previously focused on Bitcoin-backed loans.

Two Prime specializes in providing financial solutions and managed strategies for digital assets, focusing on institutional clients seeking to optimize their cryptocurrency holdings. The expanded agreement reflects an evolution from a simple lending relationship to active management of MARA's digital treasury, with a focus on capital efficiency, transparency, and risk-aware innovation.

Alexander Blume, CEO of Two Prime, highlighted that MARA holds one of the largest corporate Bitcoin treasuries globally and is setting a standard for how large institutional holders can responsibly unlock the value of your digital assetsAccording to Blume, with this step, MARA will not only be able to generate returns, but also establish a model for efficient and prudent capital management in the crypto sector.

In a release In a press release, Blume emphasized that this alliance with MARA Holdings “is about building a model of capital efficiency, transparency, and risk-aware innovation in digital asset management.” 

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How MARA Improves the Performance of Its Bitcoin Reserve with Two Prime

By allocating 500 BTC to yield strategies managed by Two Prime, MARA can generate additional income without having to sell its core assets. These strategies are designed to preserve capital and maintain liquidity while achieving risk-adjusted returns, which is crucial in a market like the cryptocurrency market.

This collaboration allows MARA to focus on its core mining business, while Two Prime manages part of its Bitcoin reserve to optimize its financial performance. MARA thus leverages Two Prime's specialized capabilities to implement advanced financial products that maximize the value of its digital treasury while maintaining strict control over associated risks.

This agreement also reflects a broader trend in corporate treasury management within the digital sector, where companies with large cryptocurrency holdings are seeking active strategies to unlock value without compromising security or liquidity. MARA thus positions itself as a benchmark in the integration of digital assets into modern and efficient institutional financial strategies.

Record-breaking crypto mining results and strategic Bitcoin purchases

Unlike other crypto mining companies that simply accumulate assets mined from the network, MARA has been combining mining with the direct purchase of bitcoins on the open market, a dual strategy that has strengthened its position.

In May, the company reached A historic record by mining 950 BTC, which represented a 35% increase over the previous month, thanks to its advanced technological infrastructure and the operation of its own mining pool, MARA Pool. This vertical integration has allowed the company to reduce costs and maximize rewards, while maintaining a competitive advantage in the industry.

At the same time, MARA has been purchasing more Bitcoin, following Strategy's investment strategy, which has proven effective in accumulating large reserves of BTC as valuable assets. By combining mining with this direct accumulation, MARA is positioning itself as a unique player that not only produces Bitcoin but also considers it a long-term strategic asset.

Investing in cryptoassets is not fully regulated, may not be suitable for retail investors due to high volatility and there is a risk of losing all invested amounts.