Georgia was using the Cardano network to protect its wine heritage. Blockchain technology can ensure authenticity and facilitate traceability of its wines.
Cardano has found a new real-world use case as Georgia, known for its acclaimed wines, has put its trust in the blockchain platform to protect and promote its thousand-year-old legacy.
Recently, it became known that the country is using the Cardano blockchain to ensure the authenticity and traceability of wines, recording the entire creation process, from grape to glass. The goal of this initiative is to use Cardano's unique advantages to store relevant information on the immutable blockchain.
Cardano, an innovative solution for Georgia
The tokenization of Georgian wine is being carried out in collaboration with the National Wine Agency of Georgia, the Bolnisi Winemakers Association and the Cardano Foundation, which together have launched an innovative and efficient traceability system.
According to the Cardano Foundation, the program, called Georgian Wine Traceability Program, seeks to implement blockchain technology to address issues affecting the market, such as the lack of reliable tracking and tracing systems.
The new program implements blockchain to record all information related to the winemaking process, including government-issued certificates of conformity and data on specific grape varieties. The information is digitally validated by wineries and regulatory bodies, ensuring that it cannot be altered once uploaded into the system.
The use of blockchain in the production of Bolnisi wine
The Cardano pilot project is specifically focused on the Bolnisi wine region. The area was selected because it is one of the main wine producing centres, both for local consumption and for export. Furthermore, its well-defined geographical location will facilitate the initial testing of the new programme, before it can be expanded to other areas.
It is worth noting that with this pilot project, around 100.000 bottles of wine are being tracked using blockchain technology, the Foundation reported.
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In addition, each bottle features a unique QR code that allows consumers to easily verify its origin and its entire history, from cultivation to reaching the final market. In this way, all relevant information about each bottle is stored directly on the blockchain.
“The innovative pilot project uses Cardano’s blockchain to trace wines from Georgia’s Bolnisi region from grape to glass, improving transparency, certification and increasing consumer trust”, notes the Cardano Foundation.
Traceability and authenticity
Implementing blockchain technology to track the origin and traceability of Georgian wine offers several significant benefits. Firstly, it provides transparency and authenticity by storing all relevant information about each bottle on a public, immutable chain. This ensures that the data is verifiable without the possibility of subsequent modifications, protecting designations of origin and verifying the authenticity of products through unalterable records.
Furthermore, the system is efficient due to its scalability and ability to significantly reduce operational costs compared to traditional methods. By avoiding failed transactions, operational management is optimized. This efficiency also allows for a greater bond with the consumer, as they can interact directly with the wineries by scanning a unique QR code on each bottle. In this way, they obtain detailed information about the product.
Levan Mekhuzla, President of the National Wine Agency of Georgia, he highlighted the transformative nature of the initiative:
“Collaborating with the Cardano Foundation has allowed us to effectively and efficiently digitize Georgian wines. As all certification procedures are stored on the Cardano blockchain, we can trace the entire supply chain for each bottle. We certify not only that wines meet their labels, but that they are also of the highest possible quality. It is proving to be a game-changer when it comes to showcasing our products and bringing them to new markets.”
Considering their statements, it is evident that blockchain technology also plays a crucial role in combating counterfeit fraud by providing permanent and unalterable records about every stage of manufacturing, from production to final distribution, which improves the overall customer experience and has a positive economic impact.
Indeed, the Cardano platform uses a decentralized blockchain-based architecture, which ensures that all data entered is permanently recorded without the possibility of subsequent modification.
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