Iconic automotive brand Lamborghini has partnered with Animoca Brands, a leader in digital property rights for video games and the metaverse.
This recently announced collaboration seeks to transform the way fans, players and vehicle owners interact with the brand through immersive experiences and digital collectibles.
Both companies announced the launch of the new platform Fast For World, which promises to be a milestone at the intersection between the physical and digital worlds, bringing Lamborghini supercars to life in the digital universe of video games.
Fast ForWorld is scheduled to launch on November 7, the company said.
Fast ForWorld: An innovation for digital motorsport
Through a Press releaseLamborghini has unveiled the new Fast ForWorld platform as its first blockchain-based interoperable implementation in the gaming space. According to the company, this new platform will allow users to experience, play and collect digital objects related to its iconic luxury super sports car brand.
In Fast ForWorld, players will have the opportunity to Buy, sell and drive iconic Lamborghini supercars in a variety of games developed by Motorverse, a subsidiary of Animoca Brands, which is dedicated to digital vehicles and motorsports culture.
However, the collaboration between Lamborghini and Animoca Brands is not just about creating a gaming space. The super sports car manufacturer is also looking to foster customer loyalty through unique experiences. To this end, Lamborghini's digital super sports cars will be introduced as interoperable digital assets, meaning that players will be able to use them across multiple platforms from launch. Games that will offer this experience include: Torque Drift 2, REV Racing y Motorverse Hub.
Lamborghini Revuelto: The gateway to a universe of possibilities
Users wishing to access Fast ForWorld will need to secure their first digital supercar: the Lamborghini Scrambled. This vehicle is not only a symbol of luxury and performance in the digital world, but will also act as the entry key to the interoperable ecosystem of Lamborghini and Animoca Brands.
The company reported that, along with this digital supercar, users will receive the Fast ForWorld Genesis Capsule, with which they will unlock exclusive brand benefits within the platform, as well as in other spaces associated with Animoca Brands.
On the other hand, the company stressed that the Fast ForWorld platform has been designed and developed by Gravitaslabs, and that it will feature a 3D wallet to allow users to store their digital objects, while enjoying interoperable features to interact and play with their vehicles in the metaverse.
Experts have commented that this recent launch by Lamborghini and Animoca Brands will not only enrich the user experience but will also create a vibrant community of blockchain-based automotive and gaming enthusiasts, where new forms of engagement, loyalty and rewards can be explored.
Lamborghini's integration into the digital ecosystem
The partnership between Lamborghini and Animoca Brands represents a significant shift in the way brands can engage their customers in the digital world. Fast ForWorld is not only a step towards the future of motorsport, but also sets a new standard in customer experience. With this development, Lamborghini is enhancing its positioning as one of the pioneering automotive brands in integrating new technologies into its business model.
But, in addition to its involvement in the metaverse, in July 2022, the company announced the creation of NFT tokens to certify the authenticity of its supercars.
Lamborghini's entry into the world of Web3 and video games aligns with the growing trend of luxury brands seeking to diversify their offerings and connect with a younger, more technological audience, redefining the relationship they have with their users and consumers.
