The real estate sector is undergoing an unprecedented technological revolution, and CBRE, a company specialising in real estate capital services, has identified in its latest report the trends that will shape the industry in 2025.
According to a study carried out by the real estate company CBRE, technologies such as Artificial intelligence (AI), blockchain, digital twins, virtual reality (VR) and augmented reality (AR) will become fundamental pillars for the transformation of the real estate market.
The company highlights in its report "Digital trends in the real estate sector for 2025”, that these new technologies will not only optimize processes, but will also redefine customer experience and operational efficiency.
In particular, blockchain has emerged as a key technology to ensure transparency in transactions, facilitate asset tokenization, and reduce fraud. Meanwhile, AI agents are evolving rapidly, coming ever closer to human ability to handle complex tasks.
AI agents: between precision and moral dilemma
According to the report, artificial intelligence agents are undergoing accelerated development that will allow them to become true process managers in the coming years. These systems, capable of performing tasks with human-like precision, are already being used in tasks related to the real estate market, such as property management, customer service and contract automation.
“Generative artificial intelligence (Gen AI) is establishing itself as an essential tool in the conceptualization and design of real estate projects”, CBRE noted.
However, the report also notes that their adoption is not without challenges. One of the main dilemmas lies in the ethics of their use, as their ability to make autonomous decisions raises questions about liability in the event of errors or negative repercussions. Still, AI agents will continue to be a disruptive force in the industry, despite any errors that may occur.
The ability of these AI agents to analyze large volumes of data and make decisions in real time makes them strategic allies for companies seeking to optimize their operations and offer a more personalized service.
The evolution of AI agents
Many real estate industry leaders agree that the evolution of AI agents represents a unique opportunity to modernize the real estate sector. According to experts, these technologies will allow companies to make more informed decisions and reduce operational costs.
In this regard, one of the most notable aspects is the ability of AI agents to learn and adapt to new situations. This advancement will allow systems to become more efficient and effective over time, resulting in greater productivity and customer satisfaction.
“According to recent studies, the adoption of generative AI in architectural design can reduce development times by 40%.”
However, some industry players have expressed concern about the accelerated pace of this transformation. CBRE notes that to make the most of these technologies, companies will need to invest in training and adapt their business models.
The strategic ally for transparency and tokenization
In its report, CBRE also highlighted the fundamental role of blockchain in the development of AI agents and other disruptive technologies. Known for its ability to ensure the security and transparency of transactions, this platform is revolutionising the way real estate assets are managed.
One of the most promising applications of this technology is the property tokenization, which allows an asset to be divided into digital tokens and facilitates its purchase and sale. In this area, tokenization not only speeds up transactions, but also democratizes access to the real estate market, allowing smaller-scale investors to participate in large-scale projects.
In addition, blockchain has proven to be an effective tool for reducing fraud and ensuring the authenticity of documents. In this regard, CBRE points out that the integration of blockchain with AI agents will allow for the creation of more secure and reliable management systems, which will translate into greater efficiency and transparency in the industry.
“Beyond providing security in transactions, the tokenization of assets through blockchain facilitates fractional investment, opening the door for retail investors to participate in high-value projects,” the company indicated.
The tipping point of the real estate industry
According to CBRE, 2025 will mark a turning point for the real estate industry, where the adoption of technologies such as AI, blockchain, VR and AR will transform business models in this market and redefine the customer experience.
Industry leaders will have the opportunity to leverage these tools to streamline operations, reduce costs and offer more personalized services. VR and AR, for example, will allow customers to tour properties virtually, while digital twins will facilitate building management and maintenance. CBRE concludes that to remain competitive, companies will need to take a proactive approach to innovation.
The firm indicated that those real estate companies that manage to integrate these technologies effectively will be better positioned to lead the market in the coming years.
