Bitcoin's rally reshuffles the global financial asset rankings: It surpasses Google and goes after Amazon.

Bitcoin has climbed the global ranking of financial assets, consolidating its position as the sixth most valuable by market capitalization.

Currently priced at $118.179 and with a market cap exceeding $2,35 trillion, the world's leading cryptocurrency, Bitcoin, has overtaken Google (Alphabet) and is now in tight competition with Amazon for the fifth most valuable asset. 

Although Bitcoin managed to briefly overtake Amazon during the peak of the current rally, the company regained fifth place.

Bitcoin's consolidation as the sixth most valuable financial asset in the world is no coincidence. On July 14, Bitcoin reached a New all-time high (ATH) of $123.091, driven by a combination of structural factors including record institutional inflows, legislative momentum in the United States, and increased macroeconomic liquidity. 

A clash of titans; Bitcoin overtakes Google and challenges Amazon

The CompaniesMarketCap platform confirmed that Bitcoin has surpassed Google in market capitalization, ranking as the sixth most valuable asset in the world. During the July 14 rally, it even briefly overtook Amazon, although the latter quickly regained fifth place. However, The difference between the two assets has become minimal, suggesting a sustained competition between these titans for dominance in the global rankings.

Currently, only Apple, Microsoft, NVIDIA, gold, and Amazon surpass Bitcoin in market value. This positioning reflects not only price growth, but also the consolidation of Bitcoin as a benchmark financial asset, with a market dominance exceeding that of the rest of the world. 63% within the crypto ecosystem.

Wave of strategic investments propels Bitcoin to new heights

One of the key drivers behind Bitcoin's rise has been the massive influx of institutional capital. ETFs like BlackRock's iShares Bitcoin Trust (IBIT) have reached record levels, with over $88.000 billion in assets under management, making it the firm's and the crypto market's most profitable ETF.

These inflows have been accompanied by strategic purchases from companies such as Strategy, GameStop, and Metaplanet, among many others, which have bolstered their treasuries with Bitcoin. According to data from Glassnode, monthly accumulation exceeds 19.300 BTC, while miner issuance remains at 13.400 BTC, indicating demand pressure exceeding supply.

On the other hand, Bitcoin's daily trading volume soared 250%, reaching $185.000 billion, according to market data. For experts, these figures reflect renewed institutional and retail interest in the leading cryptocurrency. 

Regulation and monetary policy drive its historic rally

Bitcoin's current rally coincides with a crucial week in Washington, where key legislation such as the GENIUS Act, which proposes a federal regulatory framework for stablecoins, is being discussed. This legislation has been welcomed by the markets, offering greater legal clarity and encouraging institutional adoption.

On the other hand, monetary policy has also played a significant role. Expectations of rate cuts by the Federal Reserve, coupled with an 11% drop in the dollar over six months, have favored risk assets like Bitcoin. The historical correlation between rate cut cycles and Bitcoin's performance reinforces this bullish narrative.

Likewise, the Crypto Fear and Greed Index remains at 74 points, indicating strong buying sentiment. Technically, Bitcoin has broken a seven-year resistance on its monthly chart, suggesting an expansion to higher levels, with projections targeting $130.000 and $150.000 in the coming months. Technical analysts note that as long as Bitcoin remains above $115.000, the bullish pattern remains intact. Even a correction to $110.000 would be considered healthy within the expansion-contraction context typical of market cycles. 

Could it overtake Amazon and other giants in the next bull run?

Bitcoin has undoubtedly left its speculative stage behind to consolidate itself as a key player in the global financial system. Its rise in the ranking of the most valuable assets not only reflects investor enthusiasm, but also a profound transformation that positions it as a store of value, investment vehicle and strategic asset for large institutions. 

The competition with giants like Amazon is far from over, and if experts' projections come true and the Bitcoin price continues to climb, it could surpass Amazon and other top-ranked companies in market value, thus redefining the global financial landscape and underscoring its growing influence on the global economy.