Atari is one of the brands that owns the most land in The Sandbox metaverse.
Atari, the legendary video game development company, which this year celebrates its 50th anniversary, is one of the Brands that have the most properties in the metaverse of The Sandbox, although it recently had to sell some parts.
The video game company demonstrates its commitment to digital worlds, where it is working to create new interactive experiences for its users. For example, on one of its sites, they have created a virtual version of their Crystal Castles game, demonstrating that it is possible to create an open experience, while protecting the intellectual rights of a digital work.
In this sense, Animoca Brands, a company that develops The Sandbox, has announced the launch of the third Alpha Season, where Atari will make its debut with Atari Sunnyvale.
Atari in the metaverse
The New York company has a development arm, Atari X, dedicated especially to the creation of spaces in the metaverse and New projects on blockchain.
Atari X seeks to build a solid blockchain ecosystem that integrates gaming, Web3 utilities and the traditional gaming community through a series of creations and collaborations with other brands.
In this way, the developer intends to ensure that the blockchain is one of the keys to the Atari's long-term strategy.
Atari X is currently working on improve user experience of these projects and in improving all Web3 initiatives. Sunnyvale is one of its main projects, a space where players can move freely like LEGO figures and build whatever they want using blocks.
The Atari team is working on other areas of The Sandbox such as Project Missile, where the user will be able to tour a missile base.
In general, the company is betting on the metaverse as the gateway for users to its new decentralized space, where they can build and contribute their own creations.
New Sandbox Land Sale
The Sandbox will be holding a sale of 1967 virtual land parcels (LANDs). It is a themed sale, called “California Dreamin'”, that will represent some of the biggest California brands such as Playboy or Tony Hawk.
In this way, users will have the possibility of purchasing a plot of land next to those of personalities such as Paris Hilton or rapper Snoop Dogg.
Later on December 1st, another sale will be held, called The Galleria, focused on offering plots adjacent to thematic spaces dedicated to fashion, the media or NGOs.
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